We are looking for an Ads Specialist who can develop, implement, and manage effective advertising campaigns. The ideal candidate should have a strong understanding of digital advertising strategies, excellent analytical skills, and experience with major advertising platforms.

Responsibilities

• Develop, implement, and manage digital advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and others

• Conduct keyword research, audience targeting, and competitive analysis to optimize ad performance

• Create compelling ad copy and visual content in collaboration with the creative team

• Monitor and analyze campaign performance using analytics tools, and adjust strategies as needed to achieve KPIs and ROI targets

• Provide regular reports on campaign performance, insights, and recommendations for improvement

• Stay up-to-date with industry trends, best practices, and platform updates

• Manage budgets and ensure cost-effective ad spending

• Conduct A/B testing to determine the most effective ad creatives and strategies

Requirements

• Proven experience as an Ads Specialist, Digital Marketing Specialist, or similar role

• Proficiency in using major advertising platforms (e.g., Google Ads, Facebook Ads Manager, Instagram Ads, LinkedIn Ads)

• Strong analytical skills and the ability to interpret data to make informed decisions

• Excellent understanding of digital marketing concepts, PPC, SEO, and conversion rate optimization

• Experience with analytics tools (e.g., Google Analytics, Facebook Insights)

• Creative thinking and the ability to develop compelling ad copy and visuals

• Strong organizational and time-management skills

• Excellent communication and collaboration skills

• Certification in Google Ads or Facebook Blueprint is a plus